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Media Market in the Czech Republic in the Context of Contemporary Economic Development
Machková, Marta ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
The work focuses on mapping the current situation in the media market in the Czech Republic. It examines in particular the impact of current economic situation in the media organizations. Media behave in the marketplace as commercial enterprises (except public Czech Television and Czech Radio - for comparison are also included in the work), their main objective is to generate profit. Media organizations derive revenue primarily from advertising specified, are therefore dependent on the financial system as a whole. If advertisers due to unfavorable economic situation restricts the publication of advertisements in the media, media organizations will automatically drop revenues, resulting in running the organization. The work investigates how the specific effects of the decline in economic activity in media organizations. For an overall analysis of the main characters in particular those such as revenue from principal activities of the organization, the total profit or changes in staffing. The work describes in detail the operations in 2008 and 2009 for companies Borgis, Economia, Ringier, Barrandov TV Studio, První zpravodajská, Lagardere Active ČR, Mafra, CET 21, Česká televize (Czech Television) and Český rozhlas (Czech Radio). The analysis is complemented by theoretical texts, which approximates the...
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Media Market in the Czech Republic in the Context of Contemporary Economic Development
Machková, Marta ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
The work focuses on mapping the current situation in the media market in the Czech Republic. It examines in particular the impact of current economic situation in the media organizations. Media behave in the marketplace as commercial enterprises (except public Czech Television and Czech Radio - for comparison are also included in the work), their main objective is to generate profit. Media organizations derive revenue primarily from advertising specified, are therefore dependent on the financial system as a whole. If advertisers due to unfavorable economic situation restricts the publication of advertisements in the media, media organizations will automatically drop revenues, resulting in running the organization. The work investigates how the specific effects of the decline in economic activity in media organizations. For an overall analysis of the main characters in particular those such as revenue from principal activities of the organization, the total profit or changes in staffing. The work describes in detail the operations in 2008 and 2009 for companies Borgis, Economia, Ringier, Barrandov TV Studio, První zpravodajská, Lagardere Active ČR, Mafra, CET 21, Česká televize (Czech Television) and Český rozhlas (Czech Radio). The analysis is complemented by theoretical texts, which approximates the...
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The impact of the crisis on the foreign trade of Spain
Kolovecká, Adéla ; Štěrbová, Ludmila (advisor) ; Richter, Stanislav (referee)
The aim of this thesis is not only to analyze impacts of the crisis on the development of Spanish economy, but mainly focus on issues of the impact of the crisis on the development of Spanish international trade. First it looks at the economic history of Spain in the period 1939 - 2014, when the country went though turbulent times. It also describes Spanish trade policy, particularly pro-export policy and state support of exports, anti-crisis measures and assistance from the European Union. Finally, the work deals in detail with the impact of the crisis on the development of international trade in Spain.
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